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Dugan & O’Sullivan | Brand-Led Business Consulting

Something new at St. Joseph, Abbotsford

Crafting a unique campaign that took potential buyers on a contrasting journey, challenging expectations and blurring the lines between traditional and contemporary brand experiences.

Projects, Experience
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A bright future ahead for Riveren

Creating brand success from the inside by focussing on the people behind the company, their purpose and what empowers them to stay. Riveren has come a long way since our first contact and their future is looking even brighter.

Projects, Mobilisation
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Urban State strategy and brand creation

By choosing to focus on the Directors’ combined skills and the value their connections held, we were able to craft a brand story that resonated perfectly with its audience and the team behind the brand.

Projects, Governance
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BRAND-LED BUSINESS CONSULTING

We are the agency for holistic and integrated brand consulting. Using strategy, intuition and creativity, we harness the power of ideas to mobilise people and organisations to realise their full potential.

SERVICES AND SOLUTIONS

Our unique approach to brand management puts the brand at the heart of all company-wide business strategies. We call this methodology Brand Empowerment and it's the foundation that fuels the solutions we provide to our clients.

Discover Brand Empowerment

Governance

Get support for you and your leadership team to make smarter strategic decisions via forecasting. Put instruments in place to manage decisions more effectiviely, with means of increasing long-term revenue.

View the case
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Mobilisation

Help your employees understand what makes your brand truly unique and what sets it apart from the competition. Nurture and maintain stronger relationships with your customers via the delivery of memorable experiences.

View the case
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Experience

Reach and connect with your customers at the time, place and way that matters most to them. Through innovation, maximise market penatration by exploring new corners of the market and improve overall marketshare.

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CLIENTS AND COLLABORATORS

Clients Collaborators

THINKING AND OPINION

Read more thinking and opinion

Paul Allworthy, Senior Designer

Thinking,
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A conversation with Riddhi Prabhudesai, Senior Account Manager at Dugan & O’Sullivan

Thinking,
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The five rules of Account Management

Thinking,
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In conversation with Samuel Dugan

Thinking,
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TESTIMONIALS

Steven Toia Kate Warton Cameron Jones Sophorn En Peter Cahill Danny Han

Each step of the way, we have been kept consistently informed. They have the capability to provide support through all project stages - from early research and strategy, right through to development and production

Steven Toia - Director, Genton

Their expertise in project marketing has ensured a smooth process from concept to on-market and beyond. I recommend for anyone wanting unique and tailored marketing campaigns that stand out in a very busy marketplace

Kate Warton - Marketing Manager, Eton Property

They fully understood our brand direction and positioning, and proposed some fantastic ideas which helped us visualise how we can improve a range of other internal and external processes as well.

Cameron Jones - Senior Project Manager, Pomeroy Pacific

We engaged Dugan & O’Sullivan to help us undertake a simple rebrand. I now consider the guidance their team provide as an essential component of our ongoing growth strategy.

Sophorn En - Managing Director, Riveren

They listen intently and understand the importance of a detailed brief.  They produce interesting quality material which truly connects with the customer.  In short, they get it.

Peter Cahill - Managing Director, Domain Hill Property Group

Dugan & O’Sullivan understand the property industry innately and ran us through the marketing process with a lot of time and care. It was a great experience for all of us.

Danny Han - Managing Director, VICPROP

MORE ON OUR AGENCY

We work positively and collaboratively with those around us, empowering everyone we partner with to improve their futures and achieve their goals, no matter how big or small.

Learn more on our agency

OUR ENDURING PURSUIT FOR RESULTS

Discover what drives our agency

DISCOVER YOUR NEW CAREER TODAY

Our latest career opportunities

LATEST ON SOCIAL

Some people think that once they have a name and logo for their company, they have a brand. What they have at that point is just a name and logo. Nothing more. ⁣
⁣
'So, how do you make a name and logo stand for something?' a question I get asked a lot. And here is my response. The job of a brand is to make a name and logo stand for something. For example, do you think Apple could have been as successful if they were called something else? Of course, they could have. Why? Because a brand is a consistent promise of its core values and principles. A promise to make the best running shoes on the planet (Nike) or a promise to provide faster, more relevant search results (Google). Your promise is your brand. And you have to sweat each detail repeatedly, so your customers understand and relate these details of your brand to your name and logo. ⁣
⁣
At Dugan & O'Sullivan, our promise is to provide holistic and integrated brand consulting services. We promise to utilise strategy, intuition and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential. We live by this day-in and day-out and have achieved incredible outcomes for our clients by doing so. ⁣
⁣
If you would like to learn more, please feel free to reach out. In the meantime, we wish you all the best.
⁣
Kind Regards, ⁣
Samuel Dugan, Creative Director⁣

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 17, 2022  ·  

Branded magazines provide their consumers with more than just product listings. A brand's magazine is more than just an advertisement. Its goal is to produce original, engaging information that will both inspire and inform readers.

For La Storia, a brand-new luxury residential development in Carlton, Dugan & O'Sullivan focused their attention on engaging readers in a thoughtfully developed magazine that showcased the lifestyle of a La Storia resident.

To view more of Dugan & O'Sullivan's projects, we invite you to visit the following link: https://bit.ly/3hPR4vo

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 12, 2022  ·  

A worthy brand with a loyal following, aligning closely with Dugan & O'Sullivan's values of working towards 'something bigger,' the Chamberlain Foundation's 2022 Luncheon was an ideal project for our team to embrace.⁣⁣
⁣⁣
The event aimed to thank and celebrate their incredible supporters and beneficiaries. In addition, it was an opportunity to come together as one and raise awareness for suicide prevention and mental health, all whilst celebrating the foundation's past year's achievements.⁣⁣
⁣⁣
Dugan & O'Sullivan were thrilled to be a part of the philanthropic event and look forward to partnering with The Chamberlain Foundation for many years to come. ⁣
⁣
To learn more about Dugan & O'Sullivan, we invite you to visit the link: https://bit.ly/3N9eMRc

#duganosullivan #chamberlainfoundation #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 11, 2022  ·  

Samuel Dugan and Darcy O'Sullivan began their eponymous marketing and design agency with clear objectives; to create direct messaging to engage audiences, foster, establish, and maintain relationships and drive revenue for all brands they work with. This objective is as true now as it was then.⁣⁣
⁣⁣
Dugan & O'Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the center of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future. ⁣⁣
⁣⁣
To learn more about Dugan & O'Sullivan, we invite you to contact us for a brand-led change via the following link: https://bit.ly/3t3Z9kx

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 9, 2022  ·  

The team at Dugan & O’Sullivan think about brands and their impact on business all day, every day. We help you create the systems, strategies and tools needed to ensure every move you make contributes to the long-term expansion of your company’s bottom line. ⁣
⁣
To find out more we invite you to attend a brand strategy workshop for your company. Contact the team at Dugan & O'Sullivan via the following link: https://bit.ly/3t3Z9kx

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 5, 2022  ·  

LATEST NEWS AND UPDATES

Read more news and updates

The Branding Agency

News, 12 May 2022
Share
Samuel Dugan and Darcy O’Sullivan began their eponymous branding agency with clear objectives; to create direct messaging to engage audiences, foster, establish, and maintain relationships and drive revenue for all brands they work with. This objective is as true now as it was then.

These first ‘rules’ became the foundations on which Dugan & O’Sullivan was built. Strategies were developed to build empowered brands, a core tenet of the Dugan & O’Sullivan process.

Dugan & O’Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the centre of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future. 

A compelling story and a way to reach an audience are necessary for any successful brand. However, by focusing on the three essential elements of branding, these services and solutions will work together to give your brand the best possible chance of success.

Governance.

Perhaps the best place to start is great governance. Dugan & O’Sullivan provide your leadership team with the best support possible to make smarter strategic decisions. A thorough examination of the competition, through forecasting, trends, and market research, we put the instruments and information upfront to manage decisions more effectively to increase long-term revenue.

Mobilisation. 

For Dugan & O’Sullivan, the idea of mobilisation is to make sure your team, your employees, and everyone involved understands what sets your story and brand apart from the competition. This way you can nurture and maintain relationships with your customers through the delivery of memorable experiences.

Experience.

How you reach and touch your customers is crucial to their experience and commitment to what matters most to them. This is inextricably tied to your brand’s success. It is through experience that we can maximise market penetration, explore untapped corners of the market, and improve market share.

Successful marketing requires full company integration; at Dugan & O’Sullivan all aspects of your brand are considered equally, including the complete alignment of message and brand on all fronts.

With great design and strategy, our agency understands the long-term needs of your brand, and through proper engagement, we can see the fulfilment of your business’s goals and objectives.

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McCormack Website Design

News, 12 May 2022
Share
Dugan & O’Sullivan recently completed a comprehensive rebrand including a new website for McCormack, a family company born in a garage over 50 years ago and now a Melbourne fit out and construction powerhouse.

Priding themselves in detail and a high-level of consideration, McCormack needed a website to reflect their philosophies and beliefs; the notions of trust and family are as important today as they were when Jack McCormack first began in 1969. To capture these essential elements and the world in which McCormack finds itself, a rebrand and website were designed to correspond to the four core elements of the business: Reliability, Trust, Teamwork and Progress. 

Obviously, as a fit out and construction business, projects are the focus. Still, the way in which McCormack conducts that business was essential in portraying the company as the family-focused, reliable group it purports to be. 

The rebrand and website was centred around the brand claim and concept of ‘Family Built’. The website became a home to highlight the people and clients that make their work possible, the importance of life-long relationships and the inclusive work environment they have fostered that drives the business today.

The website also required a robust content management system (CMS) that allowed it to be updated frequently to display case studies and ongoing projects in order to communicate with clients, partners, and potential customers. For McCormack, the ability to tell a story has been integral for 50 years. Their link to their history has always been a way to participate and involve. With the new website and rebrand, their identity now matches their work and motivations. Dugan & O’Sullivan has ensured that every touchpoint’s level of detail and consideration reflects the level of detail and consideration in the entire business.

As the family enters the third generation, their new website brings the fundamental values and philosophy to the forefront, letting their voice and identity speak clearly through confident communication, design and proud storytelling.  

Here’s to 50 more years.

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Introducing La Storia

News, 10 Mar 2022
Share
The product of a lifelong dedication to family and community, La Storia is a brand-new, luxury residential development in Carlton proposed and intended as a legacy of the Marcocci family. La Storia is a new residential building; thoughtful, considered and a reflection on great Italian design. Its monolithic and solid form has been designed to pay tribute to Italy as well as Carlton.

Dugan & O’Sullivan were engaged by the Marcocci Property Group to create a full-scale marketing campaign for the development, including naming and brand, art direction, photography, illustration, and copywriting. The project was realised as a multi-channel communications campaign including a high quality publication and digital marketing to support.

With a chance to draw upon Italian architecture, illustration and art, property projects of this calibre don’t come along every day. The team at Dugan & O’Sullivan worked with Eusebio (Joe) and Maurizio Marcocci on a very personal, legacy project, and oversaw an intimate team of dedicated creatives committed to achieving results befitting their vision.

Looking to the hands-on, craft-like modernism championed by Carlos Scarpa and beautiful textual work of the era, Dugan & O’Sullivan has produced rich and detailed forms in both digital and hardcopy formats, reminiscent of the Olivetti Building, Gio Ponti, Osvaldo Borsani’s and the wonderful merging of craft and industrialisation in post-war Italy.

La Storia is unlike any development project the agency has worked on. The campaign launched in January 2022, with collateral and further specifications to follow, La Storia sits at the corner of Cardigan and Pelham streets where the keen and interested are bound to fall in love with their new address and lifestyle, beginning their own stories and establishment of legacies they will share in good time.

" data-media="https://duganosullivan.com.au/wp-content/uploads/2022/03/DOS2149-La-Storia-Journal-Tile-1440x800-2-400x222.jpg">

Welcome Dion Amor, Senior Designer

News, 25 Nov 2021
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We would like to welcome Dion Amor to the Dugan & O‘Sullivan team as a Senior Designer.

Dion’s industry experience in branding and art direction expands internationally. After finishing University in Melbourne, Dion ventured to Stockholm for just over six years where he was inspired and mentored by many talented creatives and brands, in both design and art direction.

He says, “I am most definitely influenced by my time spent in Stockholm. The Swedes have a very individual design aesthetic, and this is something that has most definitely influenced the way I see and work, as a Designer to this day.”

Having been with the team for a few months now, Dion is already enjoying the variety of branding and art direction work that Dugan & O’Sullivan offers – alongside the agency culture and talented team. 

Dion is a creative who finds inspiration in all things art and design. When he’s not working, he can be found taking in a film, listening to music and exploring photography and art. His collection of art books has grown exponentially through the pandemic, a source of inspiration to immerse himself in.

We are excited to introduce Dion Amor and welcome him to the Dugan & O’Sullivan team.

" data-media="https://duganosullivan.com.au/wp-content/uploads/2021/11/Dion-and-Josh_Comp-1-400x225.jpg">

GROWING BUSINESS AND EMPOWERING BRANDS

Our unique approach to brand management puts the brand at the heart of all company wide strategies. We call this methodology Brand Empowerment and it's the foundation of all core solutions we provide to our clients.

Discover Brand Empowerment

STAY IN TOUCH WITH US

Sign-up to our newsletter for valuable insights and educational content.

Action a new company-wide brand integration strategy and put your brand at the heart of the solution.

Download our agency fact sheet for information on our past performance, testimonials and more.

We are the company for holistic and integrated brand consulting. Using strategy, intuition and creativity, discover how we harness the power of ideas to mobilise people and organisations to realise their full potential.

GET STARTED

Request a meeting with one of our consultants

SOCIAL MEDIA

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  • Projects
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  • Contact

Some people think that once they have a name and logo for their company, they have a brand. What they have at that point is just a name and logo. Nothing more. ⁣
⁣
'So, how do you make a name and logo stand for something?' a question I get asked a lot. And here is my response. The job of a brand is to make a name and logo stand for something. For example, do you think Apple could have been as successful if they were called something else? Of course, they could have. Why? Because a brand is a consistent promise of its core values and principles. A promise to make the best running shoes on the planet (Nike) or a promise to provide faster, more relevant search results (Google). Your promise is your brand. And you have to sweat each detail repeatedly, so your customers understand and relate these details of your brand to your name and logo. ⁣
⁣
At Dugan & O'Sullivan, our promise is to provide holistic and integrated brand consulting services. We promise to utilise strategy, intuition and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential. We live by this day-in and day-out and have achieved incredible outcomes for our clients by doing so. ⁣
⁣
If you would like to learn more, please feel free to reach out. In the meantime, we wish you all the best.
⁣
Kind Regards, ⁣
Samuel Dugan, Creative Director⁣

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 17, 2022  ·  

Branded magazines provide their consumers with more than just product listings. A brand's magazine is more than just an advertisement. Its goal is to produce original, engaging information that will both inspire and inform readers.

For La Storia, a brand-new luxury residential development in Carlton, Dugan & O'Sullivan focused their attention on engaging readers in a thoughtfully developed magazine that showcased the lifestyle of a La Storia resident.

To view more of Dugan & O'Sullivan's projects, we invite you to visit the following link: https://bit.ly/3hPR4vo

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 12, 2022  ·  

A worthy brand with a loyal following, aligning closely with Dugan & O'Sullivan's values of working towards 'something bigger,' the Chamberlain Foundation's 2022 Luncheon was an ideal project for our team to embrace.⁣⁣
⁣⁣
The event aimed to thank and celebrate their incredible supporters and beneficiaries. In addition, it was an opportunity to come together as one and raise awareness for suicide prevention and mental health, all whilst celebrating the foundation's past year's achievements.⁣⁣
⁣⁣
Dugan & O'Sullivan were thrilled to be a part of the philanthropic event and look forward to partnering with The Chamberlain Foundation for many years to come. ⁣
⁣
To learn more about Dugan & O'Sullivan, we invite you to visit the link: https://bit.ly/3N9eMRc

#duganosullivan #chamberlainfoundation #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 11, 2022  ·  

Samuel Dugan and Darcy O'Sullivan began their eponymous marketing and design agency with clear objectives; to create direct messaging to engage audiences, foster, establish, and maintain relationships and drive revenue for all brands they work with. This objective is as true now as it was then.⁣⁣
⁣⁣
Dugan & O'Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the center of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future. ⁣⁣
⁣⁣
To learn more about Dugan & O'Sullivan, we invite you to contact us for a brand-led change via the following link: https://bit.ly/3t3Z9kx

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 9, 2022  ·  

The team at Dugan & O’Sullivan think about brands and their impact on business all day, every day. We help you create the systems, strategies and tools needed to ensure every move you make contributes to the long-term expansion of your company’s bottom line. ⁣
⁣
To find out more we invite you to attend a brand strategy workshop for your company. Contact the team at Dugan & O'Sullivan via the following link: https://bit.ly/3t3Z9kx

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

May 5, 2022  ·  

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