These first ‘rules’ became the foundations on which Dugan & O’Sullivan was built. Strategies were developed to build empowered brands, a core tenet of the Dugan & O’Sullivan process.
Dugan & O’Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the centre of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future.
A compelling story and a way to reach an audience are necessary for any successful brand. However, by focusing on the three essential elements of branding, these services and solutions will work together to give your brand the best possible chance of success.
Governance.
Perhaps the best place to start is great governance. Dugan & O’Sullivan provide your leadership team with the best support possible to make smarter strategic decisions. A thorough examination of the competition, through forecasting, trends, and market research, we put the instruments and information upfront to manage decisions more effectively to increase long-term revenue.
Mobilisation.
For Dugan & O’Sullivan, the idea of mobilisation is to make sure your team, your employees, and everyone involved understands what sets your story and brand apart from the competition. This way you can nurture and maintain relationships with your customers through the delivery of memorable experiences.
Experience.
How you reach and touch your customers is crucial to their experience and commitment to what matters most to them. This is inextricably tied to your brand’s success. It is through experience that we can maximise market penetration, explore untapped corners of the market, and improve market share.
Successful marketing requires full company integration; at Dugan & O’Sullivan all aspects of your brand are considered equally, including the complete alignment of message and brand on all fronts.
With great design and strategy, our agency understands the long-term needs of your brand, and through proper engagement, we can see the fulfilment of your business’s goals and objectives.
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Priding themselves in detail and a high-level of consideration, McCormack needed a website to reflect their philosophies and beliefs; the notions of trust and family are as important today as they were when Jack McCormack first began in 1969. To capture these essential elements and the world in which McCormack finds itself, a rebrand and website were designed to correspond to the four core elements of the business: Reliability, Trust, Teamwork and Progress.
Obviously, as a fit out and construction business, projects are the focus. Still, the way in which McCormack conducts that business was essential in portraying the company as the family-focused, reliable group it purports to be.
The rebrand and website was centred around the brand claim and concept of ‘Family Built’. The website became a home to highlight the people and clients that make their work possible, the importance of life-long relationships and the inclusive work environment they have fostered that drives the business today.
The website also required a robust content management system (CMS) that allowed it to be updated frequently to display case studies and ongoing projects in order to communicate with clients, partners, and potential customers. For McCormack, the ability to tell a story has been integral for 50 years. Their link to their history has always been a way to participate and involve. With the new website and rebrand, their identity now matches their work and motivations. Dugan & O’Sullivan has ensured that every touchpoint’s level of detail and consideration reflects the level of detail and consideration in the entire business.
As the family enters the third generation, their new website brings the fundamental values and philosophy to the forefront, letting their voice and identity speak clearly through confident communication, design and proud storytelling.
Here’s to 50 more years.
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Dugan & O’Sullivan were engaged by the Marcocci Property Group to create a full-scale marketing campaign for the development, including naming and brand, art direction, photography, illustration, and copywriting. The project was realised as a multi-channel communications campaign including a high quality publication and digital marketing to support.
With a chance to draw upon Italian architecture, illustration and art, property projects of this calibre don’t come along every day. The team at Dugan & O’Sullivan worked with Eusebio (Joe) and Maurizio Marcocci on a very personal, legacy project, and oversaw an intimate team of dedicated creatives committed to achieving results befitting their vision.
Looking to the hands-on, craft-like modernism championed by Carlos Scarpa and beautiful textual work of the era, Dugan & O’Sullivan has produced rich and detailed forms in both digital and hardcopy formats, reminiscent of the Olivetti Building, Gio Ponti, Osvaldo Borsani’s and the wonderful merging of craft and industrialisation in post-war Italy.
La Storia is unlike any development project the agency has worked on. The campaign launched in January 2022, with collateral and further specifications to follow, La Storia sits at the corner of Cardigan and Pelham streets where the keen and interested are bound to fall in love with their new address and lifestyle, beginning their own stories and establishment of legacies they will share in good time.
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Dion’s industry experience in branding and art direction expands internationally. After finishing University in Melbourne, Dion ventured to Stockholm for just over six years where he was inspired and mentored by many talented creatives and brands, in both design and art direction.
He says, “I am most definitely influenced by my time spent in Stockholm. The Swedes have a very individual design aesthetic, and this is something that has most definitely influenced the way I see and work, as a Designer to this day.”
Having been with the team for a few months now, Dion is already enjoying the variety of branding and art direction work that Dugan & O’Sullivan offers – alongside the agency culture and talented team.
Dion is a creative who finds inspiration in all things art and design. When he’s not working, he can be found taking in a film, listening to music and exploring photography and art. His collection of art books has grown exponentially through the pandemic, a source of inspiration to immerse himself in.
We are excited to introduce Dion Amor and welcome him to the Dugan & O’Sullivan team.
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