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Dugan & O’Sullivan | Brand-Led Business Consulting

Something new at St. Joseph, Abbotsford

Crafting a unique campaign that took potential buyers on a contrasting journey, challenging expectations and blurring the lines between traditional and contemporary brand experiences.

Projects, Experience
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A bright future ahead for Riveren

Creating brand success from the inside by focussing on the people behind the company, their purpose and what empowers them to stay. Riveren has come a long way since our first contact and their future is looking even brighter.

Projects, Mobilisation
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Urban State strategy and brand creation

By choosing to focus on the Directors’ combined skills and the value their connections held, we were able to craft a brand story that resonated perfectly with its audience and the team behind the brand.

Projects, Governance
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BRAND-LED BUSINESS CONSULTING

We are the agency for holistic and integrated brand consulting. Using strategy, intuition and creativity, we harness the power of ideas to mobilise people and organisations to realise their full potential.

SERVICES AND SOLUTIONS

Our unique approach to brand management puts the brand at the heart of all company-wide business strategies. We call this methodology Brand Empowerment and it's the foundation that fuels the solutions we provide to our clients.

Discover Brand Empowerment

Governance

Get support for you and your leadership team to make smarter strategic decisions via forecasting. Put instruments in place to manage decisions more effectiviely, with means of increasing long-term revenue.

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Mobilisation

Help your employees understand what makes your brand truly unique and what sets it apart from the competition. Nurture and maintain stronger relationships with your customers via the delivery of memorable experiences.

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Experience

Reach and connect with your customers at the time, place and way that matters most to them. Through innovation, maximise market penatration by exploring new corners of the market and improve overall marketshare.

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CLIENTS AND COLLABORATORS

Clients Collaborators

THINKING AND OPINION

Read more thinking and opinion

Paul Allworthy, Senior Designer

Thinking,
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A conversation with Riddhi Prabhudesai, Senior Account Manager at Dugan & O’Sullivan

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The five rules of Account Management

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In conversation with Samuel Dugan

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TESTIMONIALS

Steven Toia Kate Warton Cameron Jones Sophorn En Peter Cahill Danny Han

Each step of the way, we have been kept consistently informed. They have the capability to provide support through all project stages - from early research and strategy, right through to development and production

Steven Toia - Director, Genton

Their expertise in project marketing has ensured a smooth process from concept to on-market and beyond. I recommend for anyone wanting unique and tailored marketing campaigns that stand out in a very busy marketplace

Kate Warton - Marketing Manager, Eton Property

They fully understood our brand direction and positioning, and proposed some fantastic ideas which helped us visualise how we can improve a range of other internal and external processes as well.

Cameron Jones - Senior Project Manager, Pomeroy Pacific

We engaged Dugan & O’Sullivan to help us undertake a simple rebrand. I now consider the guidance their team provide as an essential component of our ongoing growth strategy.

Sophorn En - Managing Director, Riveren

They listen intently and understand the importance of a detailed brief.  They produce interesting quality material which truly connects with the customer.  In short, they get it.

Peter Cahill - Managing Director, Domain Hill Property Group

Dugan & O’Sullivan understand the property industry innately and ran us through the marketing process with a lot of time and care. It was a great experience for all of us.

Danny Han - Managing Director, VICPROP

MORE ON OUR AGENCY

We work positively and collaboratively with those around us, empowering everyone we partner with to improve their futures and achieve their goals, no matter how big or small.

Learn more on our agency

OUR ENDURING PURSUIT FOR RESULTS

Discover what drives our agency

DISCOVER YOUR NEW CAREER TODAY

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LATEST ON SOCIAL

It's an interesting market right now and it's changing daily. But one thing is certain: at some stage, this will pass and when it does you need to ensure your brand is in the best possible position to rebound.

Here are a few tips to get you ready:

1. Be analytical
Examine the motivations for changing consumer behaviour and use these insights to build well-reasoned communication programmes.

2. Be curious
Get close to your customers and ask questions to better understand their needs and always be thinking of you can create alternate value for consumers.

3. Be single-minded
Focus your message and energy on fewer, more defined market segments.

4. Be integrative
Reinforce your message through consistency and across fewer, yet more targeted communication options and media.

Unsure where to start? Dugan & O'Sullivan can help maximise market penetration by exploring new corners of the market and improving overall market share.

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

August 5, 2022  ·  

The power of empowered brands | Insight

Empowered brands are clear about what they stand for and make a strong promise to their customers. What’s different about empowered brands is that they never stop looking for fresh ways to deliver that promise.

It is this interplay between standing for something and never standing still that makes agile brands successful. #duganosullivan
... See MoreSee Less

August 4, 2022  ·  

Even the best information misses its target if your customers struggle to navigate their way to find it. We structure your communications so that finding information is quick, easy and as intuitive as possible. Because nobody likes for the journey to get to the destination to be any longer than it needs to be. ... See MoreSee Less

August 3, 2022  ·  

Even the best information misses its target if your customers struggle to navigate their way to find it. We structure your communications so that finding information is quick, easy and as intuitive as possible. Because nobody likes for the journey to get to the destination to be any longer than it needs to be. #duganosullivan ... See MoreSee Less

August 3, 2022  ·  

"Dugan & O’Sullivan have supported us through a rigorous process, culminating with a brand strategy, positioning and the development of our new website. Each step of the way, we have been kept consistently informed and the Dugan & O’Sullivan team have proven their capability to provide support through all project stages."– Steven Toia, Managing Director, Genton

To learn more about Dugan & O'Sullivan, we invite you to visit the following link: https://bit.ly/3rlTQvU

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

July 26, 2022  ·  

LATEST NEWS AND UPDATES

Read more news and updates

DUGAN & O’SULLIVAN MID YEAR ROUND-UP

News, 21 Jun 2022
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As we approach the halfway mark of the year or the end of the financial year, depending on how you look at it, we took some time to reflect on the last 6 months and have a look at what’s in store for the next 6.

First things first. The Dugan & O’Sullivan office is now in full effect. “Being able to have our own space has been fantastic,” says Sam Dugan, “it’s really nice to be able to collaborate again. I think that’s the most rewarding thing about being back.”

“There’s nothing better than being able to workshop in person,” says Darcy O’Sullivan of the return. “It’s so refreshing to be getting facetime with not only our clients, but our team as well.”

This year has seen the completion of several major projects. Some with challenges and obstacles, but always with great results. “A little push from the clients is always a great thing,” says Sam, “the outcomes are great and can be really rewarding.”

The results for high end luxury property development La Storia were outstanding, incorporating all facets of design from publishing, illustration, copy and photography to web development and sales, lending the project an international air reminiscent of Italian mid-century greats such as Scarpa, Mollino and Morandi. 

The completion of Natbuild, a nationwide wholesale hardware supply group demonstrated our belief in the effectiveness of thorough brand consultation and the creation of a complete design ecosystem. We also continued to work with construction company McCormack and bolstered their digital presence through successful media engagement.

The next 6 months will see some very exciting new projects for both the team and our clients. “Obviously there’s a bit of negative media regarding the economy and interest rates at the moment,” says Darcy, but as Sam adds, “we have some really promising work with property, which is really good to see at this point of the year.”

Leading up to the end of the year will see Dugan & O’Sullivan start work with an ASX listed company. “They’re an amazing business doing genuine environmental work and we’ll be producing a brand development for them. That’s exciting,” says Sam on the yet to be announced project, “we’re looking at a very busy tail end of the year.”

The next 6 months will see continued growth, “from our client base, but also work that fulfils us and will see our team’s continued growth,” says Darcy.

“We’ve been working hard and we’re seeing the changes now,” Sam says of the last few years, “but doors are opening and we’re seeing growth where we want.”

“We have plenty on.”

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Building effective communication and timeless design

News, 21 Jun 2022
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Dugan & O’Sullivan began working with Natbuild in 2021.

As an already established business, Natbuild’s unique approach to their industry had already proven successful. The challenge for Dugan & O’Sullivan was to take Natbuild’s design and communication from adequate to industry leader, creating a design language to build on and be proud of.

Beginning with the new tagline, ‘Together Independent’, Natbuild now sets the tone from the get-go. As Australia’s premier independent building supplies buying group, it was important to be clear every step of the way – this is a business that is here to help independent trade hardware and building material supply businesses compete with the big box retailers, there is no need to mess around with anything other than the facts.

Dugan & O’Sullivan designed a website with clarity and focus on Natbuild’s offerings, not bogging it down in minutiae or fussy details. Crucial in setting the tone, Natbuild’s new branding, logo, colour palette and layout was completely reinvented to sit firmly alongside the competition, the intentions and purpose of the business proudly on display.

As a total communication and design overhaul, Natbuild is a demonstration of the effectiveness of brand consultation and professional design. We were able to take the essence of a great Australian company and give them the look, attention and perception they deserve 

Just as building and construction is about the delivery of good work, Natbuild’s website and communications is about delivering an understandable, long-lasting, and useful design language that is thorough, honest and aesthetic. With simple and effective consultation, Dugan & O’Sullivan was able to transform Natbuild’s digital presence from alsoran to competitor, exhibiting all the traits of confident, professional design without taking the business out of its comfort zone and retaining a sense of familiarity akin to their personable approach to business.

The final piece of the puzzle will launch soon as Dugan & O’Sullivan completes the circle of effective communication. Managing Natbuild’s message through social platforms LinkedIn and Instagram, will further validate the effectiveness of total communication and correct engagement.

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The Branding Agency

News, 12 May 2022
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Samuel Dugan and Darcy O’Sullivan began their eponymous branding agency with clear objectives; to create direct messaging to engage audiences, foster, establish, and maintain relationships and drive revenue for all brands they work with. This objective is as true now as it was then.

These first ‘rules’ became the foundations on which Dugan & O’Sullivan was built. Strategies were developed to build empowered brands, a core tenet of the Dugan & O’Sullivan process.

Dugan & O’Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the centre of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future. 

A compelling story and a way to reach an audience are necessary for any successful brand. However, by focusing on the three essential elements of branding, these services and solutions will work together to give your brand the best possible chance of success.

Governance.

Perhaps the best place to start is great governance. Dugan & O’Sullivan provide your leadership team with the best support possible to make smarter strategic decisions. A thorough examination of the competition, through forecasting, trends, and market research, we put the instruments and information upfront to manage decisions more effectively to increase long-term revenue.

Mobilisation. 

For Dugan & O’Sullivan, the idea of mobilisation is to make sure your team, your employees, and everyone involved understands what sets your story and brand apart from the competition. This way you can nurture and maintain relationships with your customers through the delivery of memorable experiences.

Experience.

How you reach and touch your customers is crucial to their experience and commitment to what matters most to them. This is inextricably tied to your brand’s success. It is through experience that we can maximise market penetration, explore untapped corners of the market, and improve market share.

Successful marketing requires full company integration; at Dugan & O’Sullivan all aspects of your brand are considered equally, including the complete alignment of message and brand on all fronts.

With great design and strategy, our agency understands the long-term needs of your brand, and through proper engagement, we can see the fulfilment of your business’s goals and objectives.

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McCormack Website Design

News, 12 May 2022
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Dugan & O’Sullivan recently completed a comprehensive rebrand including a new website for McCormack, a family company born in a garage over 50 years ago and now a Melbourne fit out and construction powerhouse.

Priding themselves in detail and a high-level of consideration, McCormack needed a website to reflect their philosophies and beliefs; the notions of trust and family are as important today as they were when Jack McCormack first began in 1969. To capture these essential elements and the world in which McCormack finds itself, a rebrand and website were designed to correspond to the four core elements of the business: Reliability, Trust, Teamwork and Progress. 

Obviously, as a fit out and construction business, projects are the focus. Still, the way in which McCormack conducts that business was essential in portraying the company as the family-focused, reliable group it purports to be. 

The rebrand and website was centred around the brand claim and concept of ‘Family Built’. The website became a home to highlight the people and clients that make their work possible, the importance of life-long relationships and the inclusive work environment they have fostered that drives the business today.

The website also required a robust content management system (CMS) that allowed it to be updated frequently to display case studies and ongoing projects in order to communicate with clients, partners, and potential customers. For McCormack, the ability to tell a story has been integral for 50 years. Their link to their history has always been a way to participate and involve. With the new website and rebrand, their identity now matches their work and motivations. Dugan & O’Sullivan has ensured that every touchpoint’s level of detail and consideration reflects the level of detail and consideration in the entire business.

As the family enters the third generation, their new website brings the fundamental values and philosophy to the forefront, letting their voice and identity speak clearly through confident communication, design and proud storytelling.  

Here’s to 50 more years.

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GROWING BUSINESS AND EMPOWERING BRANDS

Our unique approach to brand management puts the brand at the heart of all company wide strategies. We call this methodology Brand Empowerment and it's the foundation of all core solutions we provide to our clients.

Discover Brand Empowerment

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Action a new company-wide brand integration strategy and put your brand at the heart of the solution.

Download our agency fact sheet for information on our past performance, testimonials and more.

We are the company for holistic and integrated brand consulting. Using strategy, intuition and creativity, discover how we harness the power of ideas to mobilise people and organisations to realise their full potential.

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  • Projects
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It's an interesting market right now and it's changing daily. But one thing is certain: at some stage, this will pass and when it does you need to ensure your brand is in the best possible position to rebound.

Here are a few tips to get you ready:

1. Be analytical
Examine the motivations for changing consumer behaviour and use these insights to build well-reasoned communication programmes.

2. Be curious
Get close to your customers and ask questions to better understand their needs and always be thinking of you can create alternate value for consumers.

3. Be single-minded
Focus your message and energy on fewer, more defined market segments.

4. Be integrative
Reinforce your message through consistency and across fewer, yet more targeted communication options and media.

Unsure where to start? Dugan & O'Sullivan can help maximise market penetration by exploring new corners of the market and improving overall market share.

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

August 5, 2022  ·  

The power of empowered brands | Insight

Empowered brands are clear about what they stand for and make a strong promise to their customers. What’s different about empowered brands is that they never stop looking for fresh ways to deliver that promise.

It is this interplay between standing for something and never standing still that makes agile brands successful. #duganosullivan
... See MoreSee Less

August 4, 2022  ·  

Even the best information misses its target if your customers struggle to navigate their way to find it. We structure your communications so that finding information is quick, easy and as intuitive as possible. Because nobody likes for the journey to get to the destination to be any longer than it needs to be. ... See MoreSee Less

August 3, 2022  ·  

Even the best information misses its target if your customers struggle to navigate their way to find it. We structure your communications so that finding information is quick, easy and as intuitive as possible. Because nobody likes for the journey to get to the destination to be any longer than it needs to be. #duganosullivan ... See MoreSee Less

August 3, 2022  ·  

"Dugan & O’Sullivan have supported us through a rigorous process, culminating with a brand strategy, positioning and the development of our new website. Each step of the way, we have been kept consistently informed and the Dugan & O’Sullivan team have proven their capability to provide support through all project stages."– Steven Toia, Managing Director, Genton

To learn more about Dugan & O'Sullivan, we invite you to visit the following link: https://bit.ly/3rlTQvU

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
... See MoreSee Less

July 26, 2022  ·  

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