Dugan & O’Sullivan began working with Natbuild in 2021.
As an already established business, Natbuild’s unique approach to their industry had already proven successful. The challenge for Dugan & O’Sullivan was to take Natbuild’s design and communication from adequate to industry leader, creating a design language to build on and be proud of.
Beginning with the new tagline, ‘Together Independent’, Natbuild now sets the tone from the get-go. As Australia’s premier independent building supplies buying group, it was important to be clear every step of the way – this is a business that is here to help independent trade hardware and building material supply businesses compete with the big box retailers, there is no need to mess around with anything other than the facts.
Dugan & O’Sullivan designed a website with clarity and focus on Natbuild’s offerings, not bogging it down in minutiae or fussy details. Crucial in setting the tone, Natbuild’s new branding, logo, colour palette and layout was completely reinvented to sit firmly alongside the competition, the intentions and purpose of the business proudly on display.
As a total communication and design overhaul, Natbuild is a demonstration of the effectiveness of brand consultation and professional design. We were able to take the essence of a great Australian company and give them the look, attention and perception they deserve
Just as building and construction is about the delivery of good work, Natbuild’s website and communications is about delivering an understandable, long-lasting, and useful design language that is thorough, honest and aesthetic. With simple and effective consultation, Dugan & O’Sullivan was able to transform Natbuild’s digital presence from alsoran to competitor, exhibiting all the traits of confident, professional design without taking the business out of its comfort zone and retaining a sense of familiarity akin to their personable approach to business.
The final piece of the puzzle will launch soon as Dugan & O’Sullivan completes the circle of effective communication. Managing Natbuild’s message through social platforms LinkedIn and Instagram, will further validate the effectiveness of total communication and correct engagement.