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Dugan & O’Sullivan | Brand-Led Business Consulting

DUGAN & O’SULLIVAN MID YEAR ROUND-UP

News, 21 Jun 2022
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As we approach the halfway mark of the year or the end of the financial year, depending on how you look at it, we took some time to reflect on the last 6 months and have a look at what’s in store for the next 6.

First things first. The Dugan & O’Sullivan office is now in full effect. “Being able to have our own space has been fantastic,” says Sam Dugan, “it’s really nice to be able to collaborate again. I think that’s the most rewarding thing about being back.”

“There’s nothing better than being able to workshop in person,” says Darcy O’Sullivan of the return. “It’s so refreshing to be getting facetime with not only our clients, but our team as well.”

This year has seen the completion of several major projects. Some with challenges and obstacles, but always with great results. “A little push from the clients is always a great thing,” says Sam, “the outcomes are great and can be really rewarding.”

The results for high end luxury property development La Storia were outstanding, incorporating all facets of design from publishing, illustration, copy and photography to web development and sales, lending the project an international air reminiscent of Italian mid-century greats such as Scarpa, Mollino and Morandi. 

The completion of Natbuild, a nationwide wholesale hardware supply group demonstrated our belief in the effectiveness of thorough brand consultation and the creation of a complete design ecosystem. We also continued to work with construction company McCormack and bolstered their digital presence through successful media engagement.

The next 6 months will see some very exciting new projects for both the team and our clients. “Obviously there’s a bit of negative media regarding the economy and interest rates at the moment,” says Darcy, but as Sam adds, “we have some really promising work with property, which is really good to see at this point of the year.”

Leading up to the end of the year will see Dugan & O’Sullivan start work with an ASX listed company. “They’re an amazing business doing genuine environmental work and we’ll be producing a brand development for them. That’s exciting,” says Sam on the yet to be announced project, “we’re looking at a very busy tail end of the year.”

The next 6 months will see continued growth, “from our client base, but also work that fulfils us and will see our team’s continued growth,” says Darcy.

“We’ve been working hard and we’re seeing the changes now,” Sam says of the last few years, “but doors are opening and we’re seeing growth where we want.”

“We have plenty on.”

Published 21 Jun, 2022. Written by Candice Kuchel, Digital Marketing Manager, © 2022 Dugan & O’Sullivan. All rights reserved.
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It's an interesting market right now and it's changing daily. But one thing is certain: at some stage, this will pass and when it does you need to ensure your brand is in the best possible position to rebound.

Here are a few tips to get you ready:

1. Be analytical
Examine the motivations for changing consumer behaviour and use these insights to build well-reasoned communication programmes.

2. Be curious
Get close to your customers and ask questions to better understand their needs and always be thinking of you can create alternate value for consumers.

3. Be single-minded
Focus your message and energy on fewer, more defined market segments.

4. Be integrative
Reinforce your message through consistency and across fewer, yet more targeted communication options and media.

Unsure where to start? Dugan & O'Sullivan can help maximise market penetration by exploring new corners of the market and improving overall market share.

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August 5, 2022  ·  

The power of empowered brands | Insight

Empowered brands are clear about what they stand for and make a strong promise to their customers. What’s different about empowered brands is that they never stop looking for fresh ways to deliver that promise.

It is this interplay between standing for something and never standing still that makes agile brands successful. #duganosullivan
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August 4, 2022  ·  

Even the best information misses its target if your customers struggle to navigate their way to find it. We structure your communications so that finding information is quick, easy and as intuitive as possible. Because nobody likes for the journey to get to the destination to be any longer than it needs to be. ... See MoreSee Less

August 3, 2022  ·  

Even the best information misses its target if your customers struggle to navigate their way to find it. We structure your communications so that finding information is quick, easy and as intuitive as possible. Because nobody likes for the journey to get to the destination to be any longer than it needs to be. #duganosullivan ... See MoreSee Less

August 3, 2022  ·  

"Dugan & O’Sullivan have supported us through a rigorous process, culminating with a brand strategy, positioning and the development of our new website. Each step of the way, we have been kept consistently informed and the Dugan & O’Sullivan team have proven their capability to provide support through all project stages."– Steven Toia, Managing Director, Genton

To learn more about Dugan & O'Sullivan, we invite you to visit the following link: https://bit.ly/3rlTQvU

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