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Research and strategy determine the experiences that are required within a campaign. Effective and considered design is used to ensure these experiences engage and inspire your intended audience. Simply, design delivers upon your strategic decisions, promoting thought and captivating hearts. ... See MoreSee Less

May 26, 2020 ·

The way companies communicate, interact with and sell to their customers is undergoing a revolution—unquestionably sparked by the Millennial generation.

Millennial’s are defined as those people who were born between the early 1980’s and late 1990’s, with those within this demographic between the ages of 18 and 36. Millennial’s have officially surpassed the Baby-Boomer’s as Australia’s largest living generation. Their sales choices alone will influence and decide which brands continue to grow from strength-to-strength and which brands fade into irrelevance.

https://duganosullivan.com.au/think/the-rise-of-the-millennial-part-one/ ... See MoreSee Less

May 25, 2020 ·

Perceptions and opinions are formed by the experiences people have with a brand. Whether positive or negative, these brand experiences ultimately determine how people interact with, buy from and align with a company. This premise applies to both campaigns with a short shelf-life and long-standing brands. ... See MoreSee Less

May 25, 2020 ·

When creating the Carters Avenue campaign, our main focus was to demonstrate what Toorak really had to offer, a revered location, near to the heart of the city, spectacular cafés and fine-dining restaurants, and the luscious greenery of the many parks and walking trails that surround the suburb. A lifestyle envied by most and rivalled by none. ... See MoreSee Less

May 24, 2020 ·

Partnering with industry heavyweights, Hecker Guthrie and Gabriel Saunders, our goal was to provide a creative solution that explored what it really means to reside in Carters Avenue, Toorak, all-the-while supporting the $5M price tag accompanying each home. We made an active effort to look beyond the obvious and showcase the luxuries that accompany a prestigious suburb like Toorak. ... See MoreSee Less

May 24, 2020 ·

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