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Dugan & O’Sullivan | Brand-Led Business Consulting

McCormack Website Design

News, 12 May 2022
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Dugan & O’Sullivan recently completed a comprehensive rebrand including a new website for McCormack, a family company born in a garage over 50 years ago and now a Melbourne fit out and construction powerhouse.

Priding themselves in detail and a high-level of consideration, McCormack needed a website to reflect their philosophies and beliefs; the notions of trust and family are as important today as they were when Jack McCormack first began in 1969. To capture these essential elements and the world in which McCormack finds itself, a rebrand and website were designed to correspond to the four core elements of the business: Reliability, Trust, Teamwork and Progress. 

Obviously, as a fit out and construction business, projects are the focus. Still, the way in which McCormack conducts that business was essential in portraying the company as the family-focused, reliable group it purports to be. 

The rebrand and website was centred around the brand claim and concept of ‘Family Built’. The website became a home to highlight the people and clients that make their work possible, the importance of life-long relationships and the inclusive work environment they have fostered that drives the business today.

The website also required a robust content management system (CMS) that allowed it to be updated frequently to display case studies and ongoing projects in order to communicate with clients, partners, and potential customers. For McCormack, the ability to tell a story has been integral for 50 years. Their link to their history has always been a way to participate and involve. With the new website and rebrand, their identity now matches their work and motivations. Dugan & O’Sullivan has ensured that every touchpoint’s level of detail and consideration reflects the level of detail and consideration in the entire business.

As the family enters the third generation, their new website brings the fundamental values and philosophy to the forefront, letting their voice and identity speak clearly through confident communication, design and proud storytelling.  

Here’s to 50 more years.

Published 12 May, 2022. Written by Candice Kuchel, Digital Marketing Manager, © 2022 Dugan & O’Sullivan. All rights reserved.
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Some people think that once they have a name and logo for their company, they have a brand. What they have at that point is just a name and logo. Nothing more. ⁣
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'So, how do you make a name and logo stand for something?' a question I get asked a lot. And here is my response. The job of a brand is to make a name and logo stand for something. For example, do you think Apple could have been as successful if they were called something else? Of course, they could have. Why? Because a brand is a consistent promise of its core values and principles. A promise to make the best running shoes on the planet (Nike) or a promise to provide faster, more relevant search results (Google). Your promise is your brand. And you have to sweat each detail repeatedly, so your customers understand and relate these details of your brand to your name and logo. ⁣
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At Dugan & O'Sullivan, our promise is to provide holistic and integrated brand consulting services. We promise to utilise strategy, intuition and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential. We live by this day-in and day-out and have achieved incredible outcomes for our clients by doing so. ⁣
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If you would like to learn more, please feel free to reach out. In the meantime, we wish you all the best.
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Kind Regards, ⁣
Samuel Dugan, Creative Director⁣

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Dugan & O'Sullivan were thrilled to be a part of the philanthropic event and look forward to partnering with The Chamberlain Foundation for many years to come. ⁣
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To learn more about Dugan & O'Sullivan, we invite you to visit the link: https://bit.ly/3N9eMRc

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Dugan & O'Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the center of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future. ⁣⁣
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To learn more about Dugan & O'Sullivan, we invite you to contact us for a brand-led change via the following link: https://bit.ly/3t3Z9kx

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To find out more we invite you to attend a brand strategy workshop for your company. Contact the team at Dugan & O'Sullivan via the following link: https://bit.ly/3t3Z9kx

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