Dugan & O’Sullivan recently completed a comprehensive rebrand including a new website for McCormack, a family company born in a garage over 50 years ago and now a Melbourne fit out and construction powerhouse.
Priding themselves in detail and a high-level of consideration, McCormack needed a website to reflect their philosophies and beliefs; the notions of trust and family are as important today as they were when Jack McCormack first began in 1969. To capture these essential elements and the world in which McCormack finds itself, a rebrand and website were designed to correspond to the four core elements of the business: Reliability, Trust, Teamwork and Progress.
Obviously, as a fit out and construction business, projects are the focus. Still, the way in which McCormack conducts that business was essential in portraying the company as the family-focused, reliable group it purports to be.
The rebrand and website was centred around the brand claim and concept of ‘Family Built’. The website became a home to highlight the people and clients that make their work possible, the importance of life-long relationships and the inclusive work environment they have fostered that drives the business today.
The website also required a robust content management system (CMS) that allowed it to be updated frequently to display case studies and ongoing projects in order to communicate with clients, partners, and potential customers. For McCormack, the ability to tell a story has been integral for 50 years. Their link to their history has always been a way to participate and involve. With the new website and rebrand, their identity now matches their work and motivations. Dugan & O’Sullivan has ensured that every touchpoint’s level of detail and consideration reflects the level of detail and consideration in the entire business.
As the family enters the third generation, their new website brings the fundamental values and philosophy to the forefront, letting their voice and identity speak clearly through confident communication, design and proud storytelling.
Here’s to 50 more years.
