Samuel Dugan and Darcy O’Sullivan began their eponymous branding agency with clear objectives; to create direct messaging to engage audiences, foster, establish, and maintain relationships and drive revenue for all brands they work with. This objective is as true now as it was then.
These first ‘rules’ became the foundations on which Dugan & O’Sullivan was built. Strategies were developed to build empowered brands, a core tenet of the Dugan & O’Sullivan process.
Dugan & O’Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the centre of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future.
A compelling story and a way to reach an audience are necessary for any successful brand. However, by focusing on the three essential elements of branding, these services and solutions will work together to give your brand the best possible chance of success.
Governance.
Perhaps the best place to start is great governance. Dugan & O’Sullivan provide your leadership team with the best support possible to make smarter strategic decisions. A thorough examination of the competition, through forecasting, trends, and market research, we put the instruments and information upfront to manage decisions more effectively to increase long-term revenue.
Mobilisation.
For Dugan & O’Sullivan, the idea of mobilisation is to make sure your team, your employees, and everyone involved understands what sets your story and brand apart from the competition. This way you can nurture and maintain relationships with your customers through the delivery of memorable experiences.
Experience.
How you reach and touch your customers is crucial to their experience and commitment to what matters most to them. This is inextricably tied to your brand’s success. It is through experience that we can maximise market penetration, explore untapped corners of the market, and improve market share.
Successful marketing requires full company integration; at Dugan & O’Sullivan all aspects of your brand are considered equally, including the complete alignment of message and brand on all fronts.
With great design and strategy, our agency understands the long-term needs of your brand, and through proper engagement, we can see the fulfilment of your business’s goals and objectives.
