When Ranj Samrai engaged Dugan & O’Sullivan to work on growing awareness of the Chamberlain Foundation, we were thrilled at the opportunity to raise the profile of this already established and respected not-for-profit.
The brainchild of brothers Brian, Peter and Ray Chamberlain, the foundation is focused on raising awareness about the importance of mental wellness; particularly critical to first response and emergency services workers.
A worthy brand, with a loyal following, aligning closely with Dugan & O’Sullivan’s values of working towards ‘something bigger,’ the challenge to promote the Chamberlain Foundation’s 2021 Luncheon was an ideal project for our team to embrace. With the core objective to grow the uptake and acceptance of the luncheon’s invites from previous years – Dugan O’Sullivan set out to ‘push the boundaries beyond the expected.’
Dugan O’Sullivan expanded the brief of creating an engaging campaign for this annual event, taking a long-term view of the foundation’s prevention, support and advocacy work. We set out to create greater levels of sustainable engagement that would inspire and spur on a great number of people to support and promote the foundation amongst their personal social networks.
Samrai advocates that Dugan & O’Sullivan excelled by ‘picking out some of our best stories and showcasing them in a way that resonated with the social media audience the posts targeted.’ As a result of this collaboration numbers for the event, which have grown steadily each year since its debut, shot up dramatically. The far-reaching impact of this work is yet to be measured and as the Chamberlain Foundation evolves and expands its reach, time will be the teller.