One of two founding directors, Samuel puts the Dugan in Dugan & O’Sullivan and is the creative mind behind much of the strategy and direction of all the work we produce. His passion for unique design and his ability to think in creative and abstract ways see him help our clients represent their point of difference and grow their long-term value in the marketplace.
Samuel finds himself being inspired by those trailblazers who are one step ahead in the business of design and keeping abreast of what is happening overseas spurs him on to continual growth. His ability to look beyond aesthetics and hone in on solving problems for businesses through design, branding and strategic future focus sees him not only address the current needs of the businesses he works with but also analyse the long-term needs of the brand.
When asked about working alongside Samuel, Darcy O’Sullivan recalls “I first met Samuel when we studied at University together. We were good mates for years before Dugan & O’Sullivan became a reality. Over time it has become clear just how much our unique skill sets complement each other. Dugan & O’Sullivan has been an incredible journey so far and I couldn’t imagine taking on the challenge of building an agency with anybody else.”
When he’s not working, you’ll find Sam with his head in a book, quite often on the topic of strategic brand management and furthering his learning around his true passion, brands.
Samuel Dugan, Creative and Co-Founding Director