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Dugan & O’Sullivan | Brand-Led Business Consulting

Paul Allworthy, Senior Designer

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Paul Allworthy comes to Dugan & O’Sullivan, an accomplished designer with a wealth of experience in brand design, publishing and magazine design. Able to manage the many moving parts large collaborative efforts require, Allworthy is letting the mix of his corporate and freelance histories set a tone for unique, pragmatic and coherent web and identity design. We sat down with Paul to talk about coming to Dugan & O’Sullivan, the work he’s done, the work he’s doing and what’s coming up. 

You have a diverse and varied design history, what were you doing before starting at Dugan & O’Sullivan?

I was working in advertising as a Senior Brand Designer, with large rebrands for companies like Flybuys and 7-Eleven. Before that I was working in magazines and digital publishing. 

You’ve done quite a bit of freelance work, what are the benefits of this part of design? 

My career so far has been a mix of freelancing and full-time gigs. I used to design and art direct a couple of independent magazine titles with some collaborators, so freelance work allowed me to balance my time between the two. Freelancing was always a mix of working with private, small-business clients and doing stints in-house at various agencies. To see the inner workings of so many different studios, gave me a great insight into what does and doesn’t work – from a business sense and from a culture sense, not to mention things like processes, workflow, file management, client management etc.

What values and goals do you like to bring to each project?

I’m interested in creating work that is based on ideas and carries meaning, makes connections and evokes emotion. Ultimately I’m interested in how the end product makes someone feel, to me that’s the essence and power of branding.   

What have you been working on?

Since I started at Dugan & O’Sullivan I’ve been working on a lot of web design projects. I’ve always worked on websites as part of bigger brand jobs so it’s been interesting to get a concentrated run of 5 or 6 in a row – I’ve definitely sharpened my Figma skills. We have a lot of brand identity projects coming up, so I’m really looking forward to getting my teeth stuck into those.  

What do you find the most satisfying about working in design?

I have always found visual identity projects to be the most satisfying. Translating strategy and positioning into a living, breathing brand that connects with people on an emotional level, while still functioning in real-world applications is quite challenging. You’re planting the seeds of every future touchpoint for that brand which is a big responsibility, and without deep consideration, your garden could end up a real mess.

And personally?

Saying that, the projects I’m most proud of so far are some of the magazines I’ve worked on. I got to work with so many talented people – writers, photographers, illustrators, musicians. It’s a truly collaborative process and takes a lot of coordination and effort to pull it all together. It’s a pretty good feeling when you get that final product in your hand – the creation of a document that will still be on my shelf in 30 years. 

Published 29 Mar, 2022. Written by Candice Kuchel, Digital Marketing Manager, © 2022 Dugan & O’Sullivan. All rights reserved.
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Some people think that once they have a name and logo for their company, they have a brand. What they have at that point is just a name and logo. Nothing more. ⁣
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'So, how do you make a name and logo stand for something?' a question I get asked a lot. And here is my response. The job of a brand is to make a name and logo stand for something. For example, do you think Apple could have been as successful if they were called something else? Of course, they could have. Why? Because a brand is a consistent promise of its core values and principles. A promise to make the best running shoes on the planet (Nike) or a promise to provide faster, more relevant search results (Google). Your promise is your brand. And you have to sweat each detail repeatedly, so your customers understand and relate these details of your brand to your name and logo. ⁣
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At Dugan & O'Sullivan, our promise is to provide holistic and integrated brand consulting services. We promise to utilise strategy, intuition and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential. We live by this day-in and day-out and have achieved incredible outcomes for our clients by doing so. ⁣
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If you would like to learn more, please feel free to reach out. In the meantime, we wish you all the best.
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Kind Regards, ⁣
Samuel Dugan, Creative Director⁣

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
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May 17, 2022  ·  

Branded magazines provide their consumers with more than just product listings. A brand's magazine is more than just an advertisement. Its goal is to produce original, engaging information that will both inspire and inform readers.

For La Storia, a brand-new luxury residential development in Carlton, Dugan & O'Sullivan focused their attention on engaging readers in a thoughtfully developed magazine that showcased the lifestyle of a La Storia resident.

To view more of Dugan & O'Sullivan's projects, we invite you to visit the following link: https://bit.ly/3hPR4vo

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
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May 12, 2022  ·  

A worthy brand with a loyal following, aligning closely with Dugan & O'Sullivan's values of working towards 'something bigger,' the Chamberlain Foundation's 2022 Luncheon was an ideal project for our team to embrace.⁣⁣
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The event aimed to thank and celebrate their incredible supporters and beneficiaries. In addition, it was an opportunity to come together as one and raise awareness for suicide prevention and mental health, all whilst celebrating the foundation's past year's achievements.⁣⁣
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Dugan & O'Sullivan were thrilled to be a part of the philanthropic event and look forward to partnering with The Chamberlain Foundation for many years to come. ⁣
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To learn more about Dugan & O'Sullivan, we invite you to visit the link: https://bit.ly/3N9eMRc

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May 11, 2022  ·  

Samuel Dugan and Darcy O'Sullivan began their eponymous marketing and design agency with clear objectives; to create direct messaging to engage audiences, foster, establish, and maintain relationships and drive revenue for all brands they work with. This objective is as true now as it was then.⁣⁣
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Dugan & O'Sullivan uses strategy, intuition, and creativity to harness the power of ideas to mobilise people and organisations to realise their full potential, something the agency calls brand-led business consulting. By putting the brand at the center of all company-wide decisions, the messaging remains clear and coherent by establishing a brand and communication language that is quickly understood and plants seeds for the future. ⁣⁣
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To learn more about Dugan & O'Sullivan, we invite you to contact us for a brand-led change via the following link: https://bit.ly/3t3Z9kx

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
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May 9, 2022  ·  

The team at Dugan & O’Sullivan think about brands and their impact on business all day, every day. We help you create the systems, strategies and tools needed to ensure every move you make contributes to the long-term expansion of your company’s bottom line. ⁣
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To find out more we invite you to attend a brand strategy workshop for your company. Contact the team at Dugan & O'Sullivan via the following link: https://bit.ly/3t3Z9kx

#duganosullivan #agency #governance #brandingagency #marketing #digitalmarketing #design #success #marketingdigital #contentmarketing #branding #photography #brandexperience #media #mediaindustry #mediastrategy #strategy #brandempowerment
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May 5, 2022  ·  

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